{"id":35471,"date":"2019-11-10T12:12:06","date_gmt":"2019-11-10T11:12:06","guid":{"rendered":"http:\/\/ninainvalentin.si\/izdelek\/milka-chocolates-and-cookies\/"},"modified":"2026-04-11T19:38:02","modified_gmt":"2026-04-11T17:38:02","slug":"milka-chocolates-and-cookies","status":"publish","type":"product","link":"https:\/\/ninainvalentin.si\/en\/product\/milka-chocolates-and-cookies\/","title":{"rendered":"MILKA chocolates and cookies"},"content":{"rendered":"

On November 17, 1825,\u00a0Swiss<\/a>\u00a0chocolatier\u00a0Philippe Suchard<\/a>\u00a0(1797\u20131884) established a\u00a0p\u00e2tisserie<\/a>\u00a0in\u00a0Neuch\u00e2tel<\/a>\u00a0where he sold a hand-made\u00a0dessert<\/a>,\u00a0chocolat fin de sa fabrique<\/i>.[8]<\/a><\/sup>\u00a0The following year, Suchard expanded his company and moved production to nearby Serri\u00e8res, where he produced 25\u201330\u00a0kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard’s chocolate.[9]<\/a><\/sup><\/p>\n

In 1901, the first “Milka” chocolate was packaged in the famous lilac-colored packaging.[10]<\/a><\/sup>\u00a0Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880.[10]<\/a><\/sup>\u00a0By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs.[10]<\/a><\/sup>\u00a0By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany\u2019s number one chocolate. Over the next few decades, Milka chocolate enlarged in bigger portions and improved their selection of chocolate products.<\/p>\n

In 1970, Suchard merged with\u00a0Tobler<\/a>\u00a0to become Interfood.[11]<\/a><\/sup>\u00a0Interfood merged with the\u00a0Jacobs<\/a>\u00a0coffee company in 1982, becoming Jacobs Suchard.[12]<\/a><\/sup>\u00a0Kraft Foods acquired Jacobs Suchard, including Milka, in 1990.[2]<\/a><\/sup>[3]<\/a><\/sup>\u00a0In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz.[10]<\/a><\/sup>\u00a0In October 2012, Kraft spun off its snack food division, which was renamed Mondel\u0113z International.[13]<\/a><\/sup>\u00a0In 2016, they further expanded their market into China.[7]<\/a><\/sup><\/p>\n

Advertising<\/span>[<\/span>edit<\/a>]<\/span><\/span><\/h2>\n
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\"Large,<\/a><\/p>\n

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Milka cow in\u00a0Potsdam<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

The brand’s symbol is a purple cow with a bell around her neck, usually in an\u00a0Alpine<\/a>\u00a0meadow.[14]<\/a><\/sup>[15]<\/a><\/sup>\u00a0During the 1990s,\u00a0Peter Steiner<\/a>\u00a0appeared in Milka commercials.[16]<\/a><\/sup><\/p>\n

Milka has put focus on \u201ctenderness\u201d being their main advertising theme since the 1960s.[7]<\/a><\/sup>\u00a0In 1972, the Milka cow named Lila[7]<\/a><\/sup>\u00a0became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions.[7]<\/a><\/sup>\u00a0In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the \u201cMuhboot\u201d (pronounced Moo-boat).<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

MILKA Bucket of Love.<\/p>\n

Please choose between small, medium or large box.<\/p>\n","protected":false},"featured_media":1830,"template":"","meta":{"_acf_changed":false},"barva-skatle":[],"izbrana-darila":[946],"oblika-skatle":[],"vrsta-cvetja":[],"product_brand":[],"product_cat":[688,630,665],"product_tag":[],"class_list":["post-35471","product","type-product","status-publish","has-post-thumbnail","izbrana-darila-non-alcoholic","product_cat-chocolates-and-sweets","product_cat-selected-gifts","product_cat-uncategorized","first","instock","taxable","shipping-taxable","purchasable","product-type-variable"],"acf":[],"gallery_images":[],"_links":{"self":[{"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/product\/35471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/media?parent=35471"}],"wp:term":[{"taxonomy":"barva-skatle","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/barva-skatle?post=35471"},{"taxonomy":"izbrana-darila","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/izbrana-darila?post=35471"},{"taxonomy":"oblika-skatle","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/oblika-skatle?post=35471"},{"taxonomy":"vrsta-cvetja","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/vrsta-cvetja?post=35471"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/product_brand?post=35471"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/product_cat?post=35471"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ninainvalentin.si\/en\/wp-json\/wp\/v2\/product_tag?post=35471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}